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Head In The Clouds - Reed Krakoff


Home to a Fashion and Lifestyle blog dedicated to helping you find Zen in New York City

Head In The Clouds - Reed Krakoff

Sabi Datoo-Lalji

To create fashion, is to create art; that is the first thought you have upon walking in to the Reed Krakoff, flagship store in SoHo. The moment you enter you are greeted with light, space and art. This is no ordinary shopping destination; this is a peaceful and stunning haven of goodness and zen. 

The store houses Reed Krakoff ready-to-wear collections, which include, clothing, accessories and shoes. It is also home to various art instillations; felt chairs are a creation by his wife, Delphine. My personal favourite, is a Ronan and Erwan Bouroullec “Clouds” instillation, located at the back of the store, it is made entirely of felt, and it literally feels like you are shopping in the clouds.

It's hard to imagine that there is a zen-like, shopping destination in New York's SoHo, with it's hustling streets. However, Reed Krakoff is placed a little away from Broadway, on Greene Street, and makes for a lovely afternoon of relaxing, retail-therapy.

If you need a little time away from your desk, and feel like treating yourself, escape to this stunning store and enjoy 60% off the current collection. (In store only)

Reed Krakoff 

93 Greene St, 

SoHo, NY