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A DIAMOND IN THE ROUGH - ANNA JEWELLERY

Shopping

A DIAMOND IN THE ROUGH - ANNA JEWELLERY

Sabi Datoo-Lalji

They say diamonds are a girls best friend, however, wouldn't that make jewellery her soulmate? Well whoever she is and whatever she thinks, jewels certainly make my heart flutter and soul dance. Some may say I'm a magpie; for those of you who know nothing about birds, magpies tend to be attracted to anything remotely shiny. Being a somewhat, easily pleased bird, I try and keep my eyes open to all that is around me. It is when I am walking around with beady-eyes, that I stumble upon treasure troves like Anna Jewellery.

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Anna Inspiring Jewellery started off as a small boutique in Vienna, Austria, by Anna Singer. With a background in luxury accessories, Anna grew the business from strength to strength over a course of six years, resulting in three international stores, including Munich and New York. When stepping into her clean-lined store on Washington Street, you can see from the offset that Anna has had a hand in the aesthetics. The visual merchandising would send a fashion editor off the rails, and the attention to detail is any woman's dream. The relaxed and zen atmosphere is filled with scents of jasmine, bergamot and the sweet smell of luxury.

It takes a few moments to come back to your senses when you've just walked into retail heaven; if it were up to me I'd do Yoga around the jewellery! Upon asking Anna where she gets her inspiration from, she smiled and said "it's everywhere for me... magazines, travel, old journals, architecture and symbolism". The delicate art to her bracelets, necklaces, rings and earrings is magnificent. The price point starts at $20 and goes up to more luxury, haute pieces which end at $150,000. You also have the option to create your own bracelet from scratch; from picking the length, material and colour of your wristband, to engraving your choice of charm; the brand really does offer state-of-the-art, service and quality.

Valentine's Day may be behind us, but this is one store which would be happily received on any day, month, occasion or year. A store that gives you tranquility and zen when you shop is definitely a store worth stalking!